How to Master Visibility in the Age of Artificial Intelligence
Generative Engine Optimization (GEO) is the evolution of traditional SEO; while SEO aims for your page to appear in a list of links, GEO seeks to have Artificial Intelligence cite and recommend you within its direct answers. This discipline is vital because 60% of current searches no longer end in a click, as AI resolves the user's query directly on the Google screen.
Below, we present the key data and the technical work required to avoid disappearing from the digital map:
Statistical Data on Generative Engine Optimization
- A 50% decrease in visits from search engines is predicted by 2028 due to AI-generated responses.
- Google's "AI Overviews" appear in 75% of queries intended for problem-solving, displacing traditional ads and links.
- Users no longer search with 2 or 3 words; the average per "prompt" is 13 words, which requires much more specific content.
What is Behind GEO?
- Website configuration under a logical hierarchy in its titling and content to serve as a map for language models.
- Implementing technical codes (JSON-LD) that act as "shortcuts" so that AI can quickly identify who you are, what you sell, and why you are an authority.
- Avoiding technical blocks to ensure that OpenAI (SearchBot) and Google bots can index the content without issues.
Our Experience: 360° SEO + GEO
At Jerrejerre, we focus on understanding how AI processes information and, especially, how it interprets its users' "prompts." This knowledge, combined with our extensive experience with media outlets, has allowed us to develop proprietary tools to audit and optimize content and products published on portals and e-commerce sites.
Recently, we helped one of our clients improve their search result position: moving from rank 15.5 to 7.7, which increases the likelihood of AIs prioritizing their content. GEO is not a quick trick; it is a sustained technical process.
Three Immediate Actions You Can Take
- Review your website or e-commerce publications. Your claims must be backed by verifiable data.
- Include quantitative data. This can increase your visibility by 40%.
- Simplify the language. People search based on their experience and needs.
Do you want to know exactly how to apply SEO + GEO to your portal and what impact it can have on qualified visits, time on page, and conversion?
Request a free consultation with our team. We provide a complimentary initial diagnosis and an action plan with concrete priorities.
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Success stories: Fundación Gabo · OjoPúblico · Vorágine
