SEO + GEO: combining data, AI, and product to improve visibility and experience.

In a world where search is reinvented thanks to artificial intelligence, traditional SEO is complemented and empowered by what we now call GEO — Generative Engine Optimization. At Jerrejerre, we have been working for years at the intersection of technology, data, and user experience so that media and companies are not only found but also offer experiences that convert.

According to the ranking recently published by Marketing4eCommerce, Jerrejerre appears as the second best GEO agency in Colombia. 

Why SEO + GEO?

SEO remains the technical and content foundation that allows engines (and people) to find your brand. GEO adds a layer: optimization oriented toward how generative models (ChatGPT, Gemini, Claude) interpret, summarize, and recommend content. Together, these disciplines allow you to:

1. Improve organic visibility in traditional search engines.    
2. Increase the likelihood of appearing in "summaries" or AI-generated answers.    
3. Ensure that incoming traffic is relevant and has better conversion rates.    

How are we achieving it? - Proprietary Tools + Technical Expertise

We don't stop at theory. At Jerrejerre, we combine strategic consulting with proprietary products to achieve repeatable and measurable results:

1. Linkchecker: continuous and automatic auditing of internal and external links to reduce errors and improve reader experience (direct impact on SEO and user trust).    
2. SchemaAI: automated generation and validation, adapted to the content type—articles, organization, events, products—to enhance rich results and the way engines and agents consume information.    
3. Heatmap: a tool for mapping interaction and behavior on critical pages; it helps us detect friction, optimize CTAs, and prioritize front-end changes that improve important metrics like LCP, CTR, and time on page.    

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We add to this advanced technical knowledge (integrations with CMS such as Drupal/WordPress/Strapi/Liferay, data pipelines, automations, and deployments) that allow us to implement complete solutions, not just recommendations.

Visualization and Decision-Making in One Place

All analyses (technical SEO, performance, GEO signals, link health, heatmaps, and more) are integrated into a centralized Dashboard that we show clients: real-time visualization, alerts, and actionable reports. This turns findings into concrete, prioritized decisions and facilitates month-to-month results tracking.