Platform Migration and SEO Optimization for La Silla Vacía
Client Situation
The portal required a complete overhaul—both in design and infrastructure. Additionally, the content management system (CMS) used for lasillavacia.com had reached the end of its support lifecycle.
The Challenge
To implement a new version of Drupal for the portal, integrate the new visual design into the CMS, and migrate all existing content from the previous platform without compromising the quality of the journalism produced.
Our Solution
We upgraded the CMS to its latest version, executed a detailed content migration from the previous version, and developed a fully customized theme based on the new design.
Results
Journalists now publish content more easily than in the previous version. SEO improvements led to a 15% increase in site traffic. The platform now adapts better to the needs of a dynamic news site like lasillavacia.com.
