Client Situation
Norbey Quevedo, a renowned investigative journalist in Colombia, needed to create a news portal focused on “Investigations” for his readers and social media followers. It was also essential to build the brand and an identity that reflected the nature of the investigative journalism platform.
The Challenge
To develop the entire brand concept, carry out the content production and hierarchy process to attract and retain more users, and enable journalists to easily manage the site’s content.
Our Solution
- Ideation and creation of the brand.
- Digital production of the portal.
- Graphic design of all components.
- Implementation of a content management system using Drupal CMS.
- Technical support and continuous improvement of the portal.
Results
The Investigative Journalism Agency has experienced consistent user growth since its launch in 2019. The editorial team can easily publish news from multiple devices. The portal has maintained a strong presence on social media by following platform guidelines and implementing search engine optimization best practices.
